Discovery Of Society Essay -- essays research papers

What is the meaning of society? It’s a simple word but with a very complicated definition. Society is our own everyday reality. It’s features such as economics, culture, language and philosophy is what unites individuals and creates a society. In the book, â€Å"The Discovery of Society†, written by Randall Collins and Michael Makowsky we are able to capture the ideas and beliefs of a variety of social thinkers. All of these thinkers had a different perspective towards what a society needs to survive and maintain itself afloat.   Ã‚  Ã‚  Ã‚  Ã‚  One of these social thinkers was Karl Marx (1818-1883). He was a German political philosopher and revolutionist. Marx was very concern with the history of class struggle. He felt that the history of society was a history itself of the struggles that existed between the ruling and the oppressed social classes. In Marx’s time, slaves were considered the â€Å"have not’s† and were the ones doing all the work while the â€Å"have’s† were taking advantage of their effort. According to Marx, the economy was organized around industrial production and commercial exchange, which explains why he classified the bourgeois society into two main classes. These classes were; the capitalist who owned the factories, banks and the goods to trade and the proletarians who owned nothing but their own labor power. Marx felt that the division of classes was what was responsible for the conflict and suffering of all society. This is what encouraged Marx to believe that chaos was the only way in which classes would break up and no longer exist. Marx was able to get his point across in the modern socialist doctrine, better known as the Communist Manifesto. Even though, Marx was ordered to leave Paris because of all his revolutionary activities he did set a great influence on all communist literature. The situation of the banishment of Marx was very similar to what one of the characters in the book of, â€Å"Brave New World†, Bernard Marx, had to experience. This certain character is similar to Karl Marx because of the way in which he didn’t agree with the system that already existed. This caused the World Controller to decide that it was best to sent him away in order to prevent him from putting ideas in the minds of other individuals of the society. In the case of Karl Marx the character, World Controller, could be associated with the Belgian go... ...on. In the book, â€Å"Things Fall Apart†; we are able to see this situation when the British attempt and succeed in colonizing the society of the Ibo and other neighboring tribes. In this example, its really a contradiction which is set by the British because they wanted to force this society to be who they weren’t and the British didn’t take into consideration the organization already set up by the Ibo. I feel we still have a few more years to go before we could actually comprehend the meaning of society. As for the past philosophers, some of them did depict a close picture of what was expected in the present time. To be honest, the social thinker I could relate the most is Karl Marx for the reason that he was so strongly opposed to class division. Even though, it would be great if there weren’t any divisions in our society but it is impossible. I feel this way because in our society exists too much racism. Also no matter how hard we try not to classify people into groups its difficult. You either have money and you are on the top level or middle or you have no money and are homeless. In this society and every other one it’s all about the Benjamin’s in your pocket and bank account!

Future Of Army Aviation History Essay

Army air power is an of import combat plus for land commanding officers and it is apparent that it will go on to be in high demand into the foreseeable hereafter. From a wide position, they are charged with overarching missions of continued support for the land forces, and at the same clip position itself for the hereafter. The demands will merely go more complex in the modern battleground and we merely can non afford to retain bequest systems, processs and constructions simply because they have existed for decennaries and are familiar. However, integrating of lessons learned will emphasize beyond current capablenesss and beat up the cardinal capablenesss needed to back up land commanding officers without break or debasement to mission capableness.Pasts to Show DevelopmentsThe Gallic were the first to utilize balloons for aerial reconnaissance during conflict in 1794[ 1 ]and so by the Austrian ground forces in 1849.[ 2 ]The roots of Army Aviation can be traced back to 1861 and the fo rmation of the Civil War-era Balloon Corps which pioneered the missions of reconnaissance and heavy weapon staining. The coming of Airpower in the twentieth century revolutionised warfare and it was realised by the land forces that there were excessively many undertakings to be performed in a battleground. British Royal Air force had taken an approximate of 14,678 exposures and helped run heavy weapon on to another 9,539 marks[ 3 ]during World War I itself. Between World War I and World War II, while the Air Forces of the universe were concentrating on increasing capablenesss for what had become their primary missions – strategic bombardment, air-to-air combat and near air support[ 4 ]– the Artillery was experimenting with utilizing smaller, unworldly aircraft for accommodation of heavy weapon fire. These aircraft were flown and maintained by heavy weapon forces to make the same mission as the Balloon Corps of the Civil War.[ 5 ]They were basically light roadster aircraft which could run from short semi-prepared strips and therefore non dependent on prepared tracks. Artillery ranges were relatively limited and hence it was possible to set about heavy weapon staining and fire rectification from an aerial platform winging over enemy district. Anti- aircraft arms and air defense mechanism system were crude. Such aircraft could so of course execute communicating responsibilities and be at the disposal of field commanding officers. Fixed-wing aircraft started to alter with promotion in engineering. Artillery ranges increased and it became apparent that observation even with optical AIDSs was falling out of the scope and outlook, and so did the gait of operations where the majority of heavy weapon pieces could non fit the tally of armored formations.[ 6 ]Besides, indirect fire against conflict armored combat vehicles had proven to be uneffective. In fact, coming of low degree radio detection and ranging coverage besides narrowed the operational envelope of such aircraft. Operationalisation of the rotary wing aircraft brought in the advantage of close contact operations even in confined infinites. For the most portion, United Nations Command during the Korean War fought with World War II arms with one noteworthy exclusion. Helicopters were used non merely for battlefield observation but besides for conveyance of work forces and supplies and emptying of the hurt. There was no more abiding image of the Korean War than a chopper evacuating the hurt and set downing at Mobile Army Surgical Hospital ( MASH ) ) . In crisp contrast, the Chinese and North Korean medical emptying system about collapsed by early 1951 because they relied on route and rail which was delay- prone and immensely clip intensive.[ 7 ] Army choppers were sent to Vietnam to increase mobility and local fire, and better over the construct of keeping inactive defensive places.[ 8 ]The construct of air mobility has, of all time since, remained attractive to ground forcess ‘ universe over. Developments in guided missiles led to the combat function of ground forces from the air including the aspect of air-to-air combat. This was concurrent with supplying foot a platform to run from the 3rd dimension. The kernel in application of force during the 1980s in Afghanistan was heavy trust on aerial warfare, airborne military personnels and extended usage of armed choppers. However, dark and adverse-weather operations were about ne'er attempted, even when air support was severely needed by military personnels in trouble.[ 9 ]They were besides used in concurrence with conventional arms dwelling of armored combat vehicles ( T-72 ) and artillery guns ( 152mm automotive Mortars ) . The experience in Chechnya was slightly different from the erstwhile construct. Helicopters were now progressively being utilised chiefly for non-combat missions[ 10 ]and about 90 per cent of the wounded were evacuated by choppers.[ 11 ]This gave adequate grounds of the built-in potency to put to death combat support operations including medical emptying responsibilities, and combat hunt and deliverance.The Future: Particular Focus and Relevant IssuesWhat has now become Army Aviation was born and derived from an incontrovertible demand in the tactical sphere necessitating built-in intimate support from the air. With the addition in denseness of air vehicles and those envisaged to busy air space, which includes missiles and remote-controlled flights, the public-service corporation and keeping of ground forces air power equipped chiefly with rotary winged aircraft could good be contended. The relevant issue of aiming is an of import aspect in warfare. Ability to execute on nap-of-the-earth ( NOE ) winging which is virtually a proprietary claim, ability to vertically emerge from behind screen or obstruction, reconnoitre and even fire to destruct are inevitable chases and demand to retain the film editing border on a front line. When pitted against armor, and little and traveling marks the quandary of pin-point aiming from a fixed-wing tends to be aggravated. An appraisal of what is likely to act upon the battle-space in hereafter will acquire us to an understanding sing the figure of battling elements in struggle. This raises an issue of vulnearbility. High denseness of guided and unguided missiles with land forces create greater challenges of placing unexposed enemy and increased hazard of ain exposure to hostile fire. While defensive warning systems will help in countering air defense mechanism steps of the enemy, exposure to innocuous little weaponries fire can turn out to be deadly to low-flying aircraft. However, an nonsubjective appraisal would put the ground forces chopper in a better place to maneuver in and out of unsure missions in enemy district. The Forward Air Controller ( FAC ) takes charge of placing, turn uping and bespeaking the mark to the pilot in the combatant land onslaught aircraft, when considered indispensable. Immediate work stoppages are basically the same except that call for fire is handled by wireless and expedited through the system of field force as an immediate response. Army aeronauts executing the undertakings of FAC in such scenario will necessarily be capable to the clash expected from ‘unseen ‘ marks from a combatant aircraft winging at far greater velocity and at a different tallness set. There will be an increasing diffusion of the conflict infinite non depicted on the operational map. It will be an inevitable characteristic for the FAC to be besides considered a relevant mark to be ambushed at the earliest.[ 12 ] The dimensional enlargement with regard to use of air space would convey about the complex job of control and co-ordination of the air and land operations. While battlefield radio detection and rangings assist in air infinite direction the ability to widen their full spectrum of maps to moo winging aircraft at 30 meters above land degree ( AGL ) and beyond 50 kilometers from base will stay a primary concern. While the bid and control of land operations by the ‘war-managers ‘ can be effected by commanding officers being close to the military personnels, control of the air space assumes a complex and gigantic challenge. Operationalisation of Integrated Air Command and Control System ( IACCS ) with automated response may non be able to supply an full control over all air vehicles runing beyond ocular scope. The radio detection and rangings and bid Centres besides would be primary marks for hostile air power and enemy counter steps wanting suppression, hence the effectual bou nd of clip critical aid to army air power missions over significantly more strategic enterprise, will name for witting rating. Airspace direction and early warning are of import facets of support in combat. The flight profile of choppers by and large makes it hard for land radio detection and ranging to observe and prosecute them with anti-craft guns in good clip[ 13 ]but with Aerostats[ 14 ]and AWACS[ 15 ]in operational usage, sensing may non be the issue but designation will still stay a contention in a dense winging environment. It was by and large expected that in instance of war between NATO and Warsaw Pact forces, every bit many as 33 per cent aircraft losingss would be accounted for by friendly fire within the first 24 hours.[ 16 ]In the 1982 Lebanon War abrasion rate was imposed at an equal rate by friendly forces as compared to hostile action.[ 17 ] Dichotomies will ever be in the use of this elect corps equipped with various winging machines. A study was submitted during the Vietnam intercession sing task public presentation of UH-1E enlisted for public-service corporation missions during the period July 1966 to June 1967: – Administration/Liaison 5579 Tactical Air Controller ( Airborne ) 1086 Casualty emptying 1109 Command and Control 1099 Search and Rescue 116 Reconnaissance 1756 Entire 10745 The startling information was so announced. In add-on, to the flights listed another 19597 missions had been flown as armed choppers.[ 18 ]This gets interpreted as a listed vision runing from combat, combat support and combat service support operations the in use spectrum exposed to excessively accent on subjective readings of use. Similar illustrations are by far and many, and tendencies have non changed well. Army gunships besides tend to be overused and misused. In a survey conducted by BDM Corporation it was analysed that the land forces become quite fond of them and at critical times on occasion employed them in stead of tactical air and heavy weapon.[ 19 ] Technological progresss, nanotechnology and growing of digitization are altering constructs in modern warfare. While it may be hard to foretell the gait at which hereafter warfare will be contested, the common factor will be the functions that army air power will be required to execute. These will non be really diverse from what they are expected to and presenting today but will acquire combined with other platforms of the present and future coevals. This brings about the integrating of UAVs ( Unmanned Air Vehicles ) with functions and capablenesss of ground forces air power. It besides brings about the issue of sharing air infinite with these remote-controlled platforms without cut downing denominators to built-in undertakings. Tube launched and catapulted UAVs and micro aerial vehicles ( MAVs ) underscore the demand of a greater degree of planning and co-ordination for the land forces in the direction of their portion of ‘near-space ‘ 30-100 meters from land. At the sam e clip, ability to aim with remote-controlled aid and precise striking with human capacity for real-time analysis and prioritisation would further distinguishable possibilities of a higher grade of truth and efficaciousness. The ground forces believes combat as cardinal to war, and shutting with and destructing the enemy as cardinal to battle with all other elements in support, and air power being the manoevre component in such support. It is besides accepted that ground forces air power is really limited in its ability to execute interdiction missions and close air support which should be the duty of the Air Force. Therefore, doctrinally and besides practically the fixed flying assets of the ground forces would hold really limited public-service corporation except for possibly limited transit and communicating undertakings. However, we may see an addition in their Numberss alternatively when the issue of ‘hearing ‘ a chopper winging in a vale or in cragged terrain from stat mis, is evaluated. Besides, with comparative lower operating costs, initiation and use of fixed wing aircraft besides proves good in reconnaissance, current situational air exposure including transit where frontward set downing strips license. The reappraisal of tilt rotor V-22 Osprey aircraft were encouraging boulder clay weighed against a measure of $ 100 million per unit, missing manoevreability, slow descent and limited protection.[ 20 ]Operating such aircraft from the field and holding to be concerned with tactical scattering, disguise, enemy state of affairs, assembly country security, land to land every bit good as land to air communications jobs, and keeping aircraft from a field environment should, nevertheless, non be overlooked. Factors that contribute to the operational attraction of these aircraft are by and large associated with an airbase substructure and possible menaces near the landing evidences require active consideration. Military attempt is frequently directed at the high ranges of mountains. Whether it be contending in Afghanistan or keeping land in the Himalayas, a major part of struggle is witnessed in higher heights and therefore the operational bounds of public presentation demands critical rating both in footings of systems in usage and bounds of human endurance. Any troop carrying attempt or heavy armory would connote sulky manoevreability at that height. Army air power assets would however supply first-class properties in helping logistical and support steps including manned surveillance and reconnaissance. Tacticss and equipment will necessitate to be tailored to the different demands of mountain warfare.[ 21 ]This aspect requires more focal point as conditions in the higher ranges of the Himalayas are alone to us. Success or failure of a military operation will frequently be determined by the velocity with which the needed forces can be manoervred and moved into place at such high heights. Planing would besides necessitate to take history of the predominating air state of affairs ; due to their increasing function there will be marked exposure of ground forces air power aircraft from enemy air action. A favorable air state of affairs may good go an indispensable requirement for the employment of such assets in most operational scenarios. Military work stoppage for immediate success and consequence may ensue on a measured usage of Particular Forces ( SF ) . This would intend interdiction behind enemy lines fleetly and exactly at the same time with application of airpower for strategic surgical consequence and SF units for operational degree ends. This would ask the expedience of ground forces air power for rapid troop interpolation and unsnarling on completion of mission. At the conventional degree it would necessitate the enemy commanding officer to deploy military personnels in larger step for protection of their rear countries. Nuclear arsenal with states in struggle influences responses. Rise to the atomic threshold is an implied and immediate response, whether or non existent struggle takes topographic point.[ 22 ]Troop motion and application in a atomic battleground has been thought through the old ages, to be better feasible with choppers when clip is a premium, than any other manner.[ 23 ]Armored bearers with NBC protection have been evaluated as utile but ability to transport both military personnels and arms in a atomic battleground with just velocity and able to concentrate from spread landings is a characteristic acknowledged while sing tactical mobility in affected countries.[ 24 ]Survey and inert reconnaissance squads can be transported and commence operation within 15 proceedingss in the contaminated countries[ 25 ]provided the environment remains contributing for winging.[ 26 ]The bounds of survivability of aircraft and equipment in the presence or deficiency of field munitions when runing off from lasting air bases, and that of air power crew will necessitate rating exercisings. Army air power has found increased applications through the old ages and have become indispensable to many types of military operations. Helicopter support can be decisive when used rapidly to counter an enemy ‘s motion or when used to work success. Responsiveness means control, and control demands to be shifted to a lower degree for the chopper assets to do their full impact.Closing IdeasGiven myriad ongoing attempts across the air power community, it is critical that we maintain a long scope planning window that will let us to better place ourselves for upcoming challenges in a co-ordinated mode. In showing Army Aviation as an built-in portion of the hereafter force, we are obliged to hold clear vision of aims, functions and duties in order to efficaciously vie for the necessary capablenesss to take this arm into the following 25 old ages. The development of new schemes and procedures implementing them sagely and efficaciously while continuing indispensable bequest will keep high criterions of sustenance and operational support achieved by Army Aviation have achieved in recent old ages.

Conducting an Organizational Assessment Essay

The success of an organization depends heavily on its structure, strategies, and culture. In this assignment, you will develop an understanding of the importance of these elements in the success/failure of an enterprise. This assignment is the first of the two LASA assignments you will complete in this course. Using the Argosy University online library resources and the Internet, research methods of conducting internal and external environment analyses. Select at least three (3) scholarly sources to support the information in your report. Description of LASA: In this assignment, you will assess an organization’s current position in the internal and external environment. Scenario: You have been hired as a consultant to evaluate the performance of a manufacturing or service organization. As part of your function, you need to assess the organization’s current position with regard to their business operations, strategy, and organizational structure, as well as identify potential ethical issues management may face. The executive management team has asked you to submit a report of your findings. Instructions: Choose a publicly traded manufacturing or service organization to be the subject of your work for LASA 1 and LASA 2. (You should choose a different organization than you have used for previous assignments.) Select an organization about which there is an abundance of information made readily available to the public (via the corporate website, industry publications,  business journals, etc.). In preparation for your report, conduct your review of the organization using the following approach: †¢Evaluate the company’s business strategy and global competitiveness plan. †¢Conduct an internal assessment using SWOT analysis. †¢Assess the external environment via an external scenario evaluation. †¢Sketch the company’s organizational structure. †¢Using the tools of business process design, define the organization’s business process. †¢Identify any potential ethical issues that may impact the traditional management functions of the company and recommend preventative measures. Utilize at least three sources in your research. Your document should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Write an 8–10-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc. By Wednesday, July 2, 2014, deliver your assignment to the M3: Assignment 2 LASA 1 Dropbox. LASA 1 Grading Criteria and Rubric Assignment Components Proficient Max Points Evaluate the company’s business strategy and global competitiveness plan. Evaluation of the business strategy and global competitiveness plan is  logical and reflects research of the company. Conduct an internal assessment using SWOT analysis. SWOT analysis provides an accurate account of the organization’s strengths, weaknesses, opportunities, and threats. All elements of the SWOT analysis are complete. Assess the external environment via an external scenario evaluation. External scenario evaluation is complete. Response reflects understanding of the organization and its place within the external environment. Diagram the company’s organizational structure. Organizational structure diagram is complete and accurate. Using the tools of business process design, define the organization’s business process. The organization’s business process is accurately defined. Response reflects an accurate understanding of business processes. Academic Writing Write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements. Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements.

Proton Definition - Chemistry Glossary

Proton Definition - Chemistry Glossary The primary parts of an atom are protons, neutrons, and electrons. Take a closer look at what a proton is and where its found. Proton Definition A proton is a component of an atomic nucleus with a mass defined as 1 and a charge of 1. A proton is indicated by either the symbol p or p. The atomic number of an element is the number of protons an atom of that element contains. Because both protons and neutrons are found in the atomic nucleus, they are collectively known as nucleons. Protons, like neutrons, are hadrons, composed of three quarks (2 up quarks and 1 down quark). Word Origin The word proton is Greek for first. Ernest Rutherford first used the term in 1920 to describe the nucleus of hydrogen. The existence of the proton had been theorized in 1815 by William Prout. Examples of Protons The nucleus of a hydrogen atom  or the H  ion  is an example of a proton. Regardless of the isotope, each atom of hydrogen has 1 proton; each helium atom contains 2 protons; each lithium atom contains 3 protons and so on. Proton Properties Because opposite charges attract each other, protons and electrons are attracted. Like charges repel each other, so two protons exert repulsion on each other.Protons are stable particles that do not decay into other particles. Free protons are common, often formed when sufficient energy is available to separate protons from electrons.Free protons are found in plasma. About 90 percent of cosmic rays consist of protons.The radioactive decay of free neutrons (which are unstable) may produce protons, electrons, and antineutrinos.

How to Write an Abstract for a Business Research Paper

How to Write an Abstract for a Business Research Paper How to Write an Abstract for a Business Research Paper An abstract for business research paper is a summary of the entire paper. Students doing business research papers often mistake abstracts to be the introductory paragraph since abstract appears at the beginning of the work. Business research papers are general audience papers that are likely to be read by any member of the society. The abstract is given much attention by the audience since it is a snapshot of the entire work. There are two types of abstract that can be developed in a business research paper: descriptive and informative abstracts. Students must decide which type of abstract to include in their business research papers though they accomplish the same goal. Descriptive abstracts are best suited for shorter business research papers while informative abstracts are for lengthy and technical research papers. Concisely, an abstract is supposed to explain the purpose of business research paper, its goals and methodology used for research. Results can be included in the abstract but they are only relevant if the paper if lengthy. In most cases, students use informative abstracts when they write their business research papers. Informative business research papers can be one page long. Students state the business problem or idea in the first sentence of abstract. This can be followed by a brief description stating why the idea is interesting or why the problem is worth consideration. Keen students always include reasons that motivate them to develop business research papers on the stated topic. It is important to state the scope of the paper in the abstract so that readers can understand the main target of the paper. The methodology sentence in a business research paper abstract gives an overview how the study was accomplished, how the researcher did his work and a brief description on the work of others who did business researches under the same topic. In an informative abstract, results must be discussed. Results are s imply the findings or the answers that the research sought to investigate. These are usually general findings, which support the hypothesis or the business idea under discussion. An abstract for business research papers should be able to summarize the whole business idea making the information understandable without necessarily reading the full report. A concise business abstract will be able to capture the reader’s imagination hence providing them with full and conclusive information should they otherwise decide not to read it in full. As the researcher, one must state the goals and objectives he or she intends to achieve. This is done by presenting a clear and critical outlining of the approach for achieving those goals i.e. the available research methodology and the thoroughness employed will help in capturing the reader’s confidence.

Write a report on the UK Government Green Policies and its Essay

Write a report on the UK Government Green Policies and its implications both positive and negative on enterprise based in the UK - Essay Example People all across the globe are very worried about the problems. Slicing carbon emission has been identified as one of the prime issues for increasing pollution. In the month of March in the year of 2010, Department for Environment Food and Rural Affairs (DEFRA) published a plan which is related with the climate change. This plan defines about DEFRA’s policy to reduce emission of greenhouse gas and also address the opportunities and risk associated with present climate change (DEFRA, n.d.). The government of the United Kingdom supported the Green Grid which is a non-profit making organization working in whole world for the boost of IT energy efficiency. Department of Energy (DOE) of US is grouping with Green Grid to the advance efficiency of energy in IT world (Mellor, 2007). The EU code of conduct is developed for the greener datacenters. UK Chief of Information Office Council has been summoned for reducing the footprint of carbon in government computers and also to improve the efficiency of IT in public sector by Gillian Merron, the Cabinet Minister. The UK government brings new plan in order to control the climate change. This plan sets the belief of the government that stumpy carbon transformation will be the most important drivers of growth of economy and also creation of job – in UK and globally (Pindyk, n.d.). On 31st March of 2010, DECC has opened a collaborative consultation document with Department for Business, Innovation and Skills about the stumpy carbon skills. The government has also started to tackle the problem. This is true that humans commit the wrong things for the environment like polluting lakes and rivers, discharging sulfur dioxide in the air and also releasing chlorofluorocarbons (CFCs) that causes ozone depletion. So, the government restrictions and intervention of taxes on the emission, prevents this kind destructive

Company Law Essay Example | Topics and Well Written Essays - 1000 words - 4

Company Law - Essay Example This is because ethical policies and codes of practice may only be seen as guidelines and at any given time, a company or a member of the board may do what is more beneficial to them rather than to do what is most ethical. If policies were enough to manage corporate governance, there would be no need for governments and regulatory bodies to make the laws necessary to keep corporate and personal greed in check. For instance, environmental degradation is a very important topic for the world today and governments as well as non governmental organisations are looking at various ways and means by which they can help the environment (Green, 2005). However, corporations often have to be forced through regulations and laws to minimize their impact on the environment (Schulte, 2006). Had a code of practice which encourages social responsibility been enough, no board member of a company could have agreed to a policy of the company which damages the environment regardless of the profits that could be made. It is only when the profits of a company are at risk when it can be made to apply the rules of good corporate governance. For example, Apple Inc. was forced to change the packaging for its famous iPod since Greenpeace objected to the amount of waste material that came with the iPod. Fearing angry customers, Apple altered the packaging to make environmentally friendly (Planque, 2006) When Steve Jobs (the CEO of the company) launched a new version of the product he focused on the subject and said, â€Å"Weve got some new packaging for the new Nano as well. And its 52% less volume. This turns out to be an environmentally great thing. Because it dramatically reduces the amount of fossil fuels we have to spend to move these things around the planet (Planque, 2006, Pg. 1)†. Of course, Apple could have changed the packaging and made it environmentally friendly from the start but only a threat of lost sales moved it to do so.